Post by account_disabled on Dec 20, 2023 4:46:43 GMT -5
I am in front of his team, my quote was validated quickly, without negotiation. Following this intervention, we begin a mission lasting several months which ends when the manager changes position. In the meantime, he took care to recommend us to another subsidiary of the group, where I also initiated a mission. The third item at €100,000 This last article is more recent. The context is the same as for the 2nd, that is to say, the resumption on my LinkedIn profile of an article initially planned on my blog. Ideally, you wouldn't have to copy/paste between the blog and LinkedIn, but I don't have the time or the resources to write 2 different versions of all my articles. This time, the article does not come from my reflection, it is a customer case: SEO: referencing on 3,550 keywords in 6 months (customer case) .
The promise is very clear from the start: I talk about SEO, I announce the result, how Email Data long it will take and I specify that it is a customer case. The result ? A disaster: 471 “views”. Peanuts. Nada. 43 likes, 13 comments, 6 shares. This is what we (almost) call a flop. Except that. Except that I receive this message: It comes from a “follower” who works in the innovation department of one of the main French industrial groups. This confirms once again that the only measurement that really matters is not the number of views or interactions. This is the making of contact, the incoming request. 15 days later, I meet them. 2 hour appointment. It's validated. Here again: no consultation, no call for tenders, no competition and no contact with a purchasing department except for my supplier file.
Other cases? I have at least one other case of editorial content that brought me a lot of money, but it was an interview on a product that I was launching in France (exclusive distributor) and not one of my articles. This single interview allowed me to launch the product in France and regularly brought me customers during the 5-year duration of the contract. Conclusion I think that an editorial strategy, when carried out well, can open many doors and have very good results. In 2 of these articles, I sought to be of service by sharing my analysis and my point of view. The 3rd is a little more self-promotional by recounting a customer case. Although this article clearly explains the entire approach deployed in quite a bit of detail (without saying everything either, I don't share our “secret sauce” on the subject). That being said and despite these examples, I am aware that the exercise is not easily replicable in all companies.
The promise is very clear from the start: I talk about SEO, I announce the result, how Email Data long it will take and I specify that it is a customer case. The result ? A disaster: 471 “views”. Peanuts. Nada. 43 likes, 13 comments, 6 shares. This is what we (almost) call a flop. Except that. Except that I receive this message: It comes from a “follower” who works in the innovation department of one of the main French industrial groups. This confirms once again that the only measurement that really matters is not the number of views or interactions. This is the making of contact, the incoming request. 15 days later, I meet them. 2 hour appointment. It's validated. Here again: no consultation, no call for tenders, no competition and no contact with a purchasing department except for my supplier file.
Other cases? I have at least one other case of editorial content that brought me a lot of money, but it was an interview on a product that I was launching in France (exclusive distributor) and not one of my articles. This single interview allowed me to launch the product in France and regularly brought me customers during the 5-year duration of the contract. Conclusion I think that an editorial strategy, when carried out well, can open many doors and have very good results. In 2 of these articles, I sought to be of service by sharing my analysis and my point of view. The 3rd is a little more self-promotional by recounting a customer case. Although this article clearly explains the entire approach deployed in quite a bit of detail (without saying everything either, I don't share our “secret sauce” on the subject). That being said and despite these examples, I am aware that the exercise is not easily replicable in all companies.