Post by account_disabled on Dec 27, 2023 1:39:58 GMT -5
An effective and well-positioned e-commerce website is not only visually attractive, but also well-optimized in technical terms. In the second part of the online store positioning guide, we will deal with technical SEO for the store . How to position an online store, taking into account technical aspects? How to ensure technical SEO so that your e-commerce website is friendly to Google robots and users? Check out our technical SEO tips. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is technical SEO in an online store? Technical SEO optimization in an online store is a set of activities and changes on the website (on-page SEO) , usually related to editing the HTML code, thanks to which the e-commerce website will be: better visible in the search engine, better optimized for the requirements of Google robots and users.
Well-optimized technical structure of the store: makes indexing WhatsApp Number List easier for Google robots, makes it easier for users to navigate the website, allows users to find the information they are looking for more quickly. Technical changes do not include the creation and optimization of content on the website. 1. Check if your site is not indexed Technical optimization of an e-commerce website should start with verifying whether the page is not excluded from indexing. Exclusion from indexation means that your website will not be visited by Google robots and will not be visible in organic search results. Often, at the implementation stage, the developer turns off indexing so that robots do not collect data at this stage. After launching the final version of the store, indexing must be enabled. Check out how to add a page to the Google index and speed up indexing.
Do you want to position your website effectively? SEE THE OFFER! 2. Make sure to implement the robots.txt file and the sitemap How to position an online store? You cannot forget about the robots.txt file and the site map in XML format. What are they and why are they important? The robots.txt file is a file in which you place information for Google robots which subpages should be indexed and which should not be indexed. Thanks to this, robots index the content of only those subpages that you indicate to them, without wasting your indexing budget on indexing pages that you do not want to be displayed in Google's organic search results. You can create the robots.txt file manually and describe all subpages in it, using the allow and disallow variables. Then you need to add it in the main directory of your website at domaina.pl/robots.txt. If your site is visible.com, the robots.txt file is located in the visible.com/robots.txt directory. What URLs should you exclude from crawling in your robots.txt file?
Well-optimized technical structure of the store: makes indexing WhatsApp Number List easier for Google robots, makes it easier for users to navigate the website, allows users to find the information they are looking for more quickly. Technical changes do not include the creation and optimization of content on the website. 1. Check if your site is not indexed Technical optimization of an e-commerce website should start with verifying whether the page is not excluded from indexing. Exclusion from indexation means that your website will not be visited by Google robots and will not be visible in organic search results. Often, at the implementation stage, the developer turns off indexing so that robots do not collect data at this stage. After launching the final version of the store, indexing must be enabled. Check out how to add a page to the Google index and speed up indexing.
Do you want to position your website effectively? SEE THE OFFER! 2. Make sure to implement the robots.txt file and the sitemap How to position an online store? You cannot forget about the robots.txt file and the site map in XML format. What are they and why are they important? The robots.txt file is a file in which you place information for Google robots which subpages should be indexed and which should not be indexed. Thanks to this, robots index the content of only those subpages that you indicate to them, without wasting your indexing budget on indexing pages that you do not want to be displayed in Google's organic search results. You can create the robots.txt file manually and describe all subpages in it, using the allow and disallow variables. Then you need to add it in the main directory of your website at domaina.pl/robots.txt. If your site is visible.com, the robots.txt file is located in the visible.com/robots.txt directory. What URLs should you exclude from crawling in your robots.txt file?